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The laundry process can wreak havoc on your clothes. Relentless agitation, high-speed spinning and intense dryer heat can damage clothes at the fiber level. Downy helps strengthen fibers so your clothes maintain their natural shape. Downy also smoothes fibers, reducing the friction between them that causes them to break and lead to pilling and fuzz. When fibers break, they also cause colors to appear dull, so using Downy also helps keep your clothes from fading.